I Hate Making Videos of My Music

So I built a tool that does it for me

Adaelo’s icon

Every composer I know faces the same problem: getting music heard online takes time away from actually making music. Editing videos, writing captions, making things “engaging.” It’s a second job. And after all that effort, a piece I performed live or posted online might get one or two listens.

For a while, I thought the answer was to stay mysterious. Don’t post. Let them wonder.

I’m trying something different now. Instead of subscribing to the fear that AI will replace musicians, I see it becoming a tool. The violin, the piano, figured bass were of accused of killing classical music in its day. But each enhanced it instead. If we build the right tools responsibly, we can enhance the art of music like never before.

So I built one. It’s called Adaelo (adaelo.com). I upload my music, lyrics, or program notes, media footage, and it creates a social media reel explaining the deeper meaning behind the track—the videos I never wanted to make myself.

Will it get people more engaged? Time will tell. My first reel is for DEIFIED, a piece I composed in 2022 for the National Brass Ensemble. I’d love your thoughts.

Adaelo isn't public yet, but if you'd like to be among the first users, join the waitlist here.